Podcast Episodes
Back to SearchSelling Cats to Dog People: Your Amazon Ad Comedy of Errors
Season 5 Episode 30
Ever felt like you're throwing money into the Amazon advertising abyss with nothing to show for it? You're not alone—and the problem might be simpler…
1 year, 1 month ago
Christmas in July: Why Authors Need to Prep Now for Holiday Sales
Season 5 Episode 29
The holiday season represents a golden opportunity for authors to boost book sales—but only for those who start planning early enough. In this strate…
1 year, 2 months ago
Beyond Boredom: Your Book Could Be Every Parent's Summer Solution
Season 5 Episode 28
The summer break scramble is real! Parents everywhere face the same challenge when school lets out: keeping kids entertained without surrendering to …
1 year, 2 months ago
From Beach Reads to Bestsellers: Marketing Your Book in Summer
Season 5 Episode 27
Summer is upon us, and savvy authors know this season presents unique marketing opportunities—but what exactly makes a book beach-worthy? Penny Sanse…
1 year, 2 months ago
The Author's Identity Crisis: Why Brand Marketing Matters More Than You Think
Season 5 Episode 26
Ever felt like you're just shoving your book down people's throats? You're not alone. In this illuminating conversation, Penny and Amy tackle the cri…
1 year, 2 months ago
The Pay-to-Play Dilemma: Paying for book reviews & coverage
Season 5 Episode 25
With a new book hitting the market every eight seconds, standing out has never been harder—and for many authors, the temptation to pay for visibility…
1 year, 3 months ago
Unlocking ChatGPT’s Creative Power for Authors
Season 5 Episode 24
AI isn’t a threat to creativity—it’s a secret weapon, and savvy authors are already tapping into its power. In this episode, Penny and Amy explore ho…
1 year, 3 months ago
What Most Authors Get Wrong About Debut Success
Season 5 Episode 22
Unrealistic expectations can destroy an author's career before it truly begins. We've seen it countless times—talented writers who become discouraged…
1 year, 3 months ago
Amazon's New Algorithm Changes: What Authors Need to Know
Season 5 Episode 23
When Amazon quietly shifted from its A9 to A10 algorithm in May, many authors felt panic rising. Would their books suddenly disappear from search res…
1 year, 3 months ago
The Power of Reddit: Reach Millions Through Ask Me Anything Events
Season 5 Episode 21
Imagine reaching a million potential readers without spending a dime on advertising or having a massive social media following. This episode unveils …
1 year, 3 months ago