Episode Details
Back to EpisodesFrom Beach Reads to Bestsellers: Marketing Your Book in Summer
Description
Summer is upon us, and savvy authors know this season presents unique marketing opportunities—but what exactly makes a book beach-worthy? Penny Sansevieri and Amy Cornell dive into the evolving definition of "summer reads" and reveal practical strategies for positioning any book to capture readers' attention during these warmer months.
The podcast challenges traditional notions of what constitutes summer reading material. While escapist genre fiction remains popular, today's readers are equally drawn to true crime, activity-based children's books, and "maker" titles that inspire summer projects. With rising travel costs leading many to embrace "staycations," books offering at-home experiences or local exploration guides are experiencing unexpected popularity surges. The hosts emphasize that even serious books needn't be shelved until fall—they simply require different positioning to connect with summer readers.
What makes this episode particularly valuable is its focus on low-cost, high-impact marketing pivots. Rather than suggesting expensive cover redesigns or content overhauls, Penny and Amy recommend simple tweaks and easy changes to grab more summer readers!
Ready to transform your book into this summer's must-read? Update your marketing approach with these practical strategies, engage your fans with seasonal promotions, and watch your conversions grow. Remember—these techniques work for books of all genres and publication dates, and once developed, can be adapted for any season throughout the year.
Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!
📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!
⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!
💬 Don't use Apple Podcasts or Spotify? Email your review to info@amarketingexpert.com and we'll feature it on our website.