Episode Details
Back to EpisodesBeyond Boredom: Your Book Could Be Every Parent's Summer Solution
Description
The summer break scramble is real! Parents everywhere face the same challenge when school lets out: keeping kids entertained without surrendering to endless screen time. For authors of children's and young adult books, this presents a golden opportunity to connect with an audience hungry for solutions.
Drawing inspiration from Jennifer Garner's brilliant parenting strategy (she tells her kids they can have social media once they find articles proving it's beneficial for children), we explore how authors can position their books as the perfect summer entertainment option. Parents are actively seeking recommendations, activities, and reading materials to keep young minds engaged during the long break—and they want decisions that are easy to make.
Whether your book was published yesterday or five years ago, now is the perfect time to refresh your marketing approach. We share practical strategies and easily implemented tips and ideas!
Don't let another summer pass without maximizing this perfect marketing opportunity. Your book could be exactly what a parent needs when they hear those dreaded words: "I'm bored!"
Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!
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