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Do Email Newsletters Work? – LFMM 278
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Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of …
6 years, 6 months ago
What Should Social Media Services Cost? – LFMM 277
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Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by underst…
6 years, 8 months ago
What Should a Website Cost for my Law Firm? – LFMM 276
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Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price point…
6 years, 8 months ago
Organize Your Marketing by Audience – LFMM 275
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We tend to organize our marketing by function or type; like print ads or networking. Have you thought about or…
6 years, 9 months ago
Improve Your Consultation Win Rate – LFMM 274
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One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put t…
6 years, 9 months ago
Be the ACE! – LFMM 273
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ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online…
6 years, 9 months ago
Market to Your Existing Clients – LFMM 272
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Getting referrals from people you already know is cheaper than other forms of marketing and they’re typically …
6 years, 9 months ago
When Should I Bring My Marketing In-House? – LFMM 271
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If you’re an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it…
6 years, 10 months ago
Stop Looking for a One-Stop Shop – LFMM 270
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It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t wan…
6 years, 10 months ago
Forbes Agrees, Branding Before SEO – LFMM 269
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Having a solid brand that supports your law firm improves your ROI. It’s where you figure out how to separate …
6 years, 11 months ago