Podcast Episodes
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Don’t Chase the Shiny New Thing – LFMM 288
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There’s a saying that goes something like “only amateurs get bored with their marketing.” We’ve seen so many a…
6 years, 3 months ago
“I’m Just a Solo” – LFMM 287
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So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or…
6 years, 3 months ago
Beware of Cheap SEO Services – LFMM 286
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Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO serv…
6 years, 3 months ago
So You Started a Podcast, Now What? – LFMM 285
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Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There ar…
6 years, 4 months ago
How to Start a Podcast – LFMM 284
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Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podc…
6 years, 4 months ago
The Wrong Data Is Vanity – LFMM 283
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So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren’…
6 years, 5 months ago
Know Your Average Case Value – LFMM 282
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Do you know your average case value? It’s one of the more telling metrics we want our clients to track of beca…
6 years, 5 months ago
Most Marketing Companies Do Lead Gen – LFMM 281
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Most marketing companies are in the business of lead generation. However, one of the most important things you…
6 years, 5 months ago
Customer Service is Not a Differentiator – LFMM 280
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A lot of businesses talk about their superior customer service as if that’s a big selling point. It shouldn’t …
6 years, 6 months ago
Create Marketing Loops, Not Funnels – LFMM 279
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If you have explored any sort of continuous marketing for your firm, you’ve likely heard the phrase “marketing…
6 years, 6 months ago