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Make Your Ads Calendar Driven – LFMM 253
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Advertising is most effective when you can enter into a conversation that’s already happening.
The post Make Yo…
7 years, 10 months ago
Move Your Marketing Forward – LFMM 252
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Summer is here which always comes with downtime. It’s a great opportunity to knock some projects off your plat…
8 years ago
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
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Take time to see the big picture view and understand that good marketing and systems compliment each other.
The…
8 years ago
Simplify Your Message – LFMM 250
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Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well s…
8 years ago
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
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If consumers don’t recognize the difference in value, they’re going to choose the cheapest option. As an attor…
8 years ago
The Story Isn’t About You – LFMM 248
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All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather,…
8 years, 1 month ago
Being A Good Lawyer Isn’t Enough – LFMM 247
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Letting your work speak for itself is not enough. While it’s admirable, you need a real growth strategy.
The …
8 years, 1 month ago
A Lesson From My Uber Ride – LFMM 246
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Create a unique experience and value for your clients so that you can’t be compared apples to apples with othe…
8 years, 1 month ago
Circumvent Search – LFMM 245
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GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typ…
8 years, 1 month ago
Manufacturing Authority – LFMM 244
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GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming t…
8 years, 1 month ago