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Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
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Want to raise your rates? If so, find ways in your marketing to tell people that you’re the expert.
The post Ra…
7 years, 5 months ago
A Simple Formula For Your Elevator Pitch – LFMM 256
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Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.
The post A Simple Formula Fo…
7 years, 7 months ago
Does Your Marketing Reflect Your Status As An Expert – LFMM 255
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If your marketing isn’t showcasing you as an expert, it might be time to consider an audit.
The post Does Your …
7 years, 7 months ago
What Goes Into An Effective Email Newsletter – LFMM 254
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In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as …
7 years, 7 months ago
Make Your Ads Calendar Driven – LFMM 253
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Advertising is most effective when you can enter into a conversation that’s already happening.
The post Make Yo…
7 years, 8 months ago
Move Your Marketing Forward – LFMM 252
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Summer is here which always comes with downtime. It’s a great opportunity to knock some projects off your plat…
7 years, 9 months ago
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
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Take time to see the big picture view and understand that good marketing and systems compliment each other.
The…
7 years, 9 months ago
Simplify Your Message – LFMM 250
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Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well s…
7 years, 9 months ago
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
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If consumers don’t recognize the difference in value, they’re going to choose the cheapest option. As an attor…
7 years, 9 months ago
The Story Isn’t About You – LFMM 248
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All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather,…
7 years, 10 months ago