Podcast Episodes
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How Much Should You Spend on Your Own Marketing?
Episode 175
David addresses another frequently asked question, looking at what creative firms should budget in terms of both money and time for their website, Sa…
2 years, 8 months ago
The Conflicting Ethics of Selling and Negotiating
Episode 174
Blair identifies the differences between the ethics of selling expertise and the three schools of bargaining ethics, and what happens when we don't a…
2 years, 8 months ago
Doing Employee Orientation Right
Episode 173
In an era of rapid turnover and remote working arrangements, developing a structured onboarding process for new staff is more important than ever. Da…
2 years, 9 months ago
The War on Payment Terms
Blair sees non-standard payment terms as a two-sided issue, where agencies should be creatively leveraging terms more to their own benefit as opposed…
2 years, 9 months ago
What Your Team Wants From You
Episode 171
While analyzing data from his Total Business Reset surveys, David has noticed five significant trends which principals should be aware of to run thei…
2 years, 10 months ago
How to Ask for Referrals
Episode 170
As a follow-up to the discussion in the previous episode, Blair has some criteria for firms that would beneift from prioritizing and codifying an eff…
2 years, 10 months ago
How to Make Referrals
Episode 169
In part one of a two-part discussion about developing a business referral strategy, Blair is surprised to hear that David wants to cover how and why …
2 years, 10 months ago
Do You Even Need New Business People?
Episode 168
Blair runs through one of his constraint driven exercises with David by having us imagine running our business with nobody dedicated to the various f…
2 years, 11 months ago
Predictive Traits of Successful Owners
Episode 167
David has observed six common characteristics of agency principals that can affect whether or not their business succeeds.
2 years, 11 months ago
Six Barriers to New Business Success
Episode 166
Even after understanding and trying to adopt the philosophies from Win Without Pitching, Blair sees many creative firms struggling to increase profit…
3 years ago