Podcast Episodes
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Innoficiency in Your Agency
Episode 155
Blair has talked many times on the podcast about how innovation and efficiency are mutually opposable goals, and after presenting his first keynote o…
3 years, 5 months ago
Churn, Baby, Churn
Episode 154
David gets flack for his contrary perspective on how agencies shouldn't necessarily aim for long-term client relationships. So he clarifies how he's …
3 years, 5 months ago
Reboot Your Culture Through New Business
Episode 153
Blair frequently tells his clients, "You reinvent the firm one new client at a time." So looking ahead to the new year, he has five areas where princ…
3 years, 6 months ago
Who Should Be Promoted?
Episode 152
Have your firm's managers been promoted based on technical proficiency and status, or was it because of their self-awareness and critical thinking? D…
3 years, 6 months ago
Maintaining the Expert Position...After the Sale
Episode 151
Without turning everything into a power play, David provides seven sources of leverage that can help agencies maintain the leadership role in client …
3 years, 7 months ago
When Your Engagement Level Drops
Episode 150
David has 16 things for principals to try when they feel the need to do something different from running their firm.
Links
Play the Game of Constra…
3 years, 7 months ago
The Marketing Procurement Problem
Episode 149
Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, a…
3 years, 8 months ago
The Agency Gatekeeper
Episode 148
Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources…
3 years, 8 months ago
Prostitutes and Scope Creep
Episode 147
David thinks creative firms can learn something from sex workers about how to run their business.
Read the transcript and episode notes at http://2bo…
3 years, 9 months ago
How Would You Prepare for a Downturn?
Episode 145
David is not an economist so he doesn't have any idea if an economic downturn is imminent, but the signs aren't great. If you decide that a downturn …
3 years, 9 months ago