Podcast Episodes
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You're Cheating Clients Unless You're Repetitive
Episode 225
David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: "am I delivering value?"
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"Repeatin…
9 months, 1 week ago
How to Get $500M to Build a Website
Episode 224
Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons f…
9 months, 3 weeks ago
When a Key Employee Wants Equity
Episode 223
David provides a framework for one of the most important conversations in a creative agency principal's life.
LINKS
"When A Key Employee Wants Equi…
10 months ago
SpamHack Your Way to Growth!
Episode 222
Instead of railing against AI-generated spam, Blair decides to "get in on the action" with his brand new SpamHack AI Growth System™️ in this spoof ep…
10 months, 2 weeks ago
What I Learned From Teaching Motorcycle Racing
Episode 221
David recognizes more than a few parallels between his passion for motorcycle racing and the work being done in creative and marketing agencies.
LI…
11 months ago
A DIY New Business System
Episode 220
Instead of just relying on the talent of individual sales people, Blair recommends creative agencies identify and invest in six elements as a part of…
11 months, 2 weeks ago
Dealing With Today's Employee
Episode 219
David finds the courage to address a topic he's been putting off for awhile, as he is seeing more agency principals struggling to maintain both healt…
11 months, 4 weeks ago
There Is No Credentials Meeting
Episode 218
Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited t…
1 year ago
The Waterfall of Differentiation
Episode 217
When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, spec…
1 year ago
Always Be Anchoring
Episode 216
Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anch…
1 year, 1 month ago