Podcast Episodes
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Your Four Advantages Over an In-House Department
Episode 115
In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which t…
5 years ago
A Ten Year Retrospective on the Manifesto
Episode 114
David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.
5 years ago
What an Acquirer Will - and Will Not - Care About
Episode 113
Most of us haven't sold one firm that we've owned, and those principals who have formerly sold their firm aren't always...ahem...telling the trut…
5 years ago
You Contain Multitudes
Episode 112
In a nod to the Walt Whitman line, Blair believes successful sales people - as well as agency principals - often need to present themselves as differ…
5 years, 1 month ago
The Challenges of Growing Too Quickly
Episode 111
As we've seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals…
5 years, 1 month ago
The Tao of No
Episode 110
Having a problem with either hearing or saying "no" can lead to problems for your business. Blair has 12 statements about the word "no" that can help.
5 years, 2 months ago
What a Normal Person Thinks of Your Creative Firm
Episode 109
When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a…
5 years, 2 months ago
Communication Components in Your Sales Toolbox
Episode 108
Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.
5 years, 3 months ago
Performance Bands
Episode 107
David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what f…
5 years, 3 months ago
Creative Bullshit Bingo
Episode 106
David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.
5 years, 4 months ago