Podcast Episodes

Overlooked and underinvested - Matta's Marina Logacheva on the missed opportunity in disability sport

Marina Logacheva is the Disability Sports Lead at the Matta sports marketing agency.

A keen amateur athlete, Marina was training for an Ironman in 20…

3 months, 3 weeks ago

Royal Ascot and Wimbledon: Dressing up for Britain’s summer season of sport

Fresh from a trip to Cannes, to take in the brands, celebrities and agencies this week at the Cannes Lions Festival of Creativity, James Emmett provi…

3 months, 3 weeks ago

The Cannes Debate: Why sport is becoming marketing’s most powerful platform

The Cannes Debate is a three-part series exploring sport’s growing role at the centre of media, marketing and culture.

Hosted by Leaders Editorial Dir…

3 months, 3 weeks ago

The Cannes Debate: what is sport's place at the 'Festival of Creativity'?

What's the point of Cannes for the sports industry? As the marketing world prepares to descend on the French Riviera for the annual 'festival of crea…

4 months ago

Normalising hydration breaks; how F1 finessed its hosting model

With the World Cup in full swing, James Emmett and David Cushnan pause and reflect on the hydration breaks, introduced for this year’s tournament, an…

4 months, 1 week ago

Louise Young - F1's Chief Race Promotion Officer on the delicate dance of supply and demand on the series' global calendar

Louise Young is responsible for the F1 calendar. The Australian lawyer and her team manage the motorsport series' relationships with promotor organis…

4 months, 1 week ago

The World Cup lands at last: Opening week pointers, ongoing concerns and online dominance

As the Fifa World Cup finally kicks off in Mexico City, James Emmett and David Cushnan run the rule over the major business storylines, commercial im…

4 months, 1 week ago

Scroll Stoppers: World Cup Special

What does it actually take to win on social at the biggest tournament in sport? 

In this opening episode of Scroll Stoppers - a new series from the L…

4 months, 2 weeks ago

In praise of Josh Kroenke; Rethinking the pre-game concert model

In the red afterglow of Arsenal’s Premier League title win and celebratory parade in North London, James Emmett and David Cushnan shine a light on Jo…

4 months, 3 weeks ago

Anurag Dahiya - the ICC CCO on growing reach and revenue in new and uncompetitive markets

Anurag Dahiya has been Chief Commercial Officer at the ICC since 2020. He is responsible for all revenue generating activities at cricket's global go…

4 months, 3 weeks ago