Podcast Episodes

What does a Chief Media Officer do all day?

Nascar EVP and Chief Media & Revenue Officer Brian Herbst joins the show to discuss how the stock car series thinks about broadcasting and engaging f…

5 months, 2 weeks ago

Worth Knowing: How to raise money for a challenger league

Professional Triathletes Organisation (PTO) completed a series C funding round earlier this summer, raising a reported $40 million.

The round was led…

5 months, 4 weeks ago

What will keep Sunderland in the Premier League?

David Bruce is the Chief Business Officer at Sunderland, the North East club that's back in the Premier League after an eight year absence.

Under own…

6 months ago

How smart is Gerard Pique?

According to Google, that's the second most common question people ask in relation to the former FC Barcelona and Spanish international football lege…

6 months, 1 week ago

What was it like on the inside of the Hundred auction?

Raine Group Partner and Head of EMEA, Jason Schretter joins the show to explain how the England & Wales Cricket Board managed the sale of stakes in t…

6 months, 2 weeks ago

How the DP World Tour became sport’s funniest rights holder

Tom Jackson, Group Director, Content at the DP World Tour - once known as the European Tour - joins the podcast to share the organisation’s approach …

6 months, 3 weeks ago

Does women’s football sponsorship work?

Fresh from the Uefa Women’s Euros semi-finals, Rexona/Sure Global Brand Director Emily Heath joins Leaders’ Editorial Director James Emmett to examin…

7 months ago

REVEALED! Mark Goldbridge’s blueprint for fan-driven football content

Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football cont…

7 months, 1 week ago

Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and result…

7 months, 2 weeks ago

The reality of revamping rugby league with Warrington Wolves CEO Karl Fitzpatrick

Warrington Wolves CEO Karl Fitzpatrick joins the podcast to discuss the ways in which his team and sport are attempting to widen their appeal.

In con…

7 months, 3 weeks ago