Podcast Episodes

Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football

This week, London is the stage for the third edition of World Sevens Football, the pioneering 7-a-side women's football competition, and Co-Founders …

4 months, 3 weeks ago

Deciphering India’s major event plans; who will succeed Sally Bolton at Wimbledon?

India’s appetite and readiness to host major global events was one of the main topics at this week’s Indian Sports Summit in Bangalore, and James Emm…

5 months ago

Ross Hutchins - a new CEO for a new era at the International Tennis Federation

Ross Hutchins is six months into the role as CEO of the International Tennis Federation (ITF).

A former player, Hutchins retired in 2014 and went on t…

5 months ago

How many franchise-based series can sport handle? Should teams and athlete be writing newsletters?

The quest to influence and monetise audiences is the core mission for much of the sports industry, and this week James Emmett and David Cushnan refle…

5 months, 1 week ago

The power of direct connection in audience monetisation: a Guardian Media Group case study with Chief Supporter Officer Liz Wynn

This episode is a masterclass in driving digital revenue through structured and sophisticated commercialization methods, purpose-led campaigns, and b…

5 months, 1 week ago

Cycling’s precarious business model untangled; and who wore what to the Met Gala (and why)

On the eve of the Giro d’Italia, the first grand tour of the cycling year, James Emmett and David Cushnan unpack professional cycling’s business mode…

5 months, 2 weeks ago

Tom Hill: the INEOS Grenadiers CCO on how he signed a €100m AI sponsorship

As of the start of the 2026 Giro d’Italia this weekend, the INEOS Grenadiers cycling team will be known as Netcompany-INEOS.

Last week, the team - one…

5 months, 2 weeks ago

The sprint to make more of marathons; Turkey rejoins F1's crowded calendar

After a record-shattering London Marathon, James Emmett and David Cushnan take a look at the ways in which marathons are being packaged and commercia…

5 months, 3 weeks ago

Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrum

Table tennis hits London and the podcast this week, as the city hosts the World Team Table Tennis Championships and Table Tennis England CEO Sally Lo…

5 months, 3 weeks ago

LIV Golf’s legacy and future; and the women who should be running Premier League clubs

After a week dominated by speculation about LIV Golf’s future, amid a swirl of rumour about PIF’s continued financial support, James Emmett and David…

6 months ago