Podcast Episodes

Ross Hutchins - a new CEO for a new era at the International Tennis Federation

Ross Hutchins is six months into the role as CEO of the International Tennis Federation (ITF).

A former player, Hutchins retired in 2014 and went on t…

1 month ago

How many franchise-based series can sport handle? Should teams and athlete be writing newsletters?

The quest to influence and monetise audiences is the core mission for much of the sports industry, and this week James Emmett and David Cushnan refle…

1 month, 1 week ago

The power of direct connection in audience monetisation: a Guardian Media Group case study with Chief Supporter Officer Liz Wynn

This episode is a masterclass in driving digital revenue through structured and sophisticated commercialization methods, purpose-led campaigns, and b…

1 month, 1 week ago

Cycling’s precarious business model untangled; and who wore what to the Met Gala (and why)

On the eve of the Giro d’Italia, the first grand tour of the cycling year, James Emmett and David Cushnan unpack professional cycling’s business mode…

1 month, 2 weeks ago

Tom Hill: the INEOS Grenadiers CCO on how he signed a €100m AI sponsorship

As of the start of the 2026 Giro d’Italia this weekend, the INEOS Grenadiers cycling team will be known as Netcompany-INEOS.

Last week, the team - one…

1 month, 2 weeks ago

The sprint to make more of marathons; Turkey rejoins F1's crowded calendar

After a record-shattering London Marathon, James Emmett and David Cushnan take a look at the ways in which marathons are being packaged and commercia…

1 month, 3 weeks ago

Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrum

Table tennis hits London and the podcast this week, as the city hosts the World Team Table Tennis Championships and Table Tennis England CEO Sally Lo…

1 month, 3 weeks ago

LIV Golf’s legacy and future; and the women who should be running Premier League clubs

After a week dominated by speculation about LIV Golf’s future, amid a swirl of rumour about PIF’s continued financial support, James Emmett and David…

2 months ago

Mark Darbon: the R&A CEO navigating golf’s disrupted ecosystem

The R&A is one of golf's governing bodies, guardian of the rulebook, and the organiser of the world's oldest Major, The Open Championship. As CEO for…

2 months ago

What do you get when you buy Mark Goldbridge?

Gary Neville’s The Overlap, now majority owned by Global, has acquired the watchalong YouTube channels run by Mark Goldbridge, a significant moment i…

2 months, 1 week ago