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Why Product-Led Growth Needs a Pricing Team
Why Product-Led Growth Needs a Pricing Team

Season 1 Episode 7

Episode 7 of Product-Led Growth with Fexingo explores a hidden bottleneck in PLG: pricing. Lucas and Luna dive into a specific SaaS case—a B2B collab…

1 month ago

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Why Usage-Based Pricing Is Winning In SaaS
Why Usage-Based Pricing Is Winning In SaaS

Season 1 Episode 6

Episode 6 of Product-Led Growth with Fexingo examines why usage-based pricing is becoming the dominant model for modern SaaS companies. Lucas and Lun…

1 month ago

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Why Self-Serve Onboarding Beats Human-Led Demos
Why Self-Serve Onboarding Beats Human-Led Demos

Season 1 Episode 5

Lucas and Luna dig into the data behind self-serve onboarding versus human-led demos in SaaS, using the case of Zapier's 2019 shift to a no-demo sign…

1 month ago

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Why Free Users Are More Valuable Than You Think
Why Free Users Are More Valuable Than You Think

Season 1 Episode 4

Lucas and Luna explore a counterintuitive finding from product-led growth data: free users who never convert can still drive 30% of a SaaS company's …

1 month ago

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Why Product-Led Sales Beats Enterprise Cold Outreach
Why Product-Led Sales Beats Enterprise Cold Outreach

Season 1 Episode 3

Lucas and Luna dig into why product-led sales is replacing the traditional enterprise cold call, using the concrete case of ZoomInfo's pivot. They br…

1 month ago

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Why SaaS Products Succeed When Sales Steps In Later
Why SaaS Products Succeed When Sales Steps In Later

Season 1 Episode 2

Episode 2 of Product-Led Growth with Fexingo dives into the specific moment when a self-serve product should hand off to a sales team. Lucas and Luna…

1 month ago

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The Delta Between Freemium and Revenue
The Delta Between Freemium and Revenue

Season 1 Episode 1

In the first episode of Product-Led Growth with Fexingo, Lucas and Luna unpack the single most important metric in a PLG business: the activation rat…

1 month, 1 week ago

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