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Why Free Users Are More Valuable Than You Think
Season 1
Episode 4
Published 1 month ago
Description
Lucas and Luna explore a counterintuitive finding from product-led growth data: free users who never convert can still drive 30% of a SaaS company's enterprise leads through internal advocacy. They break down how Atlassian, Figma, and Canva capture value from non-paying users — and why the wrong pricing page can kill that pipeline. Plus: the single metric that separates PLG winners from everyone else.