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Why Product-Led Growth Needs a Pricing Team
Season 1
Episode 7
Published 1 month ago
Description
Episode 7 of Product-Led Growth with Fexingo explores a hidden bottleneck in PLG: pricing. Lucas and Luna dive into a specific SaaS case—a B2B collaboration tool that hit $10 million ARR with a self-serve model but stalled for 18 months after. The culprit wasn't product-market fit or sales. It was pricing. They unpack why most PLG companies treat pricing as a one-time decision, how a dedicated pricing team unlocks growth, and a concrete framework for testing price changes without alienating existing users. Plus: the one metric that signals it's time to rethink your pricing model. If you're building a PLG product or running a SaaS business, this episode gives you a lens you've probably overlooked.