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Day 195: The difference between the Brand Story & your Founder's Story
Day 195: The difference between the Brand Story & your Founder's Story

Season 3 Episode 14

Your founder's story is about you. Your brand story is about what your travel agency stands for.

Day 195 of the Travel Agency in a Year podcast unpack…

3 months, 1 week ago

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Day 194: Turning your story into content
Day 194: Turning your story into content

Season 3 Episode 13

A story that lives in your notes app doesn't build trust with anyone. Here's how to take your founder's story and weave it into your bio, your conten…

3 months, 1 week ago

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Day 193: The Travel Advisor's Guide to finding your Founder's Story
Day 193: The Travel Advisor's Guide to finding your Founder's Story

Season 3 Episode 12

Why did you actually start your travel agency? Not the polished version we've all said, "I loved planning trips for my family and wanted to share tha…

3 months, 1 week ago

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Day 192: Storytelling in Action: how big brand use is (& how you can steal it as a travel advisor)
Day 192: Storytelling in Action: how big brand use is (& how you can steal it as a travel advisor)

Season 3 Episode 11

Patagonia, Dove, and Airbnb didn't win with bigger budgets. They won with better stories.

Rachel K breaks down what makes their campaigns work and giv…

3 months, 1 week ago

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Day 191 - Why Storytelling works for travel advisors
Day 191 - Why Storytelling works for travel advisors

Season 3 Episode 10

Facts get scrolled past. Stories get remembered. In this episode of the Travel Agency in a Year podcast, Rachel K digs into the psychology of why sto…

3 months, 1 week ago

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Day 190: Mindset & Momentum
Day 190: Mindset & Momentum

Season 3 Episode 8

Strategy only works if you actually use it. Rachel K closes out the week with a reframe on the mid-year wall, why momentum beats motivation, and one …

3 months, 1 week ago

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Day 189: The Unglamorous Numbers... Operations Analytics
Day 189: The Unglamorous Numbers... Operations Analytics

Season 3 Episode 8

Response times, hours per booking, repeat client rate, these are the numbers that quietly determine whether your travel business can scale. Today's e…

3 months, 2 weeks ago

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Day 188: The Numbers That Matter  -  Marketing & Financial Tracking
Day 188: The Numbers That Matter - Marketing & Financial Tracking

Season 3 Episode 7

You can't improve what you don't measure. Day 188 of the Travel Agency in a Year Podcast covers the handful of marketing and finance metrics every tr…

3 months, 2 weeks ago

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Day 187: From Maybe to Booked: A travel advisor's booking strategy
Day 187: From Maybe to Booked: A travel advisor's booking strategy

Season 3 Episode 6

The proposal isn't the finish line. Today's episode of the Travel Agency in a Year covers how to reduce decision friction, handle the dreaded "let me…

3 months, 2 weeks ago

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Day 186 - Where Leads go to die: Building a pipeline that actually works
Day 186 - Where Leads go to die: Building a pipeline that actually works

Season 3 Episode 5

Most advisors don't have a marketing problem, they have a follow-through problem. This episode of travel Agency in a Year lays out a simple five-stag…

3 months, 2 weeks ago

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