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Vidhya Srinivasan on Agentic Commerce and the AI Rewiring of Marketing
Vidhya Srinivasan on Agentic Commerce and the AI Rewiring of Marketing

Marketing is being rebuilt from the infrastructure up. Search is changing. Commerce is becoming agent-driven. Measurement is being redefined in real …

4 months, 1 week ago

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Colin & Samir on the CMO’s Guide to the New Creator Economy
Colin & Samir on the CMO’s Guide to the New Creator Economy

Marketing is colliding with a creator economy that looks more like television, community, and culture, rather than what we used to think of when we t…

4 months, 1 week ago

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Gary Vaynerchuk on Why Creative, Not Media, Is the Real Growth Engine
Gary Vaynerchuk on Why Creative, Not Media, Is the Real Growth Engine

Brands are currently caught between two realities: the pretty strategy deck and the real world where attention is the currency. Gary Vaynerchuk, CEO …

4 months, 3 weeks ago

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Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change
Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change

Today’s CMO is  being asked to deliver growth in a  landscape defined by radical uncertainty and AI disruption.

In this episode of Frontier CMO, Norm…

5 months, 1 week ago

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Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era
Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era

In marketing, AI is not a technology problem, it’s a leadership challenge and opportunity. Our premiere episode of Frontier CMO comes to you from CES…

5 months, 2 weeks ago

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Introducing Frontier CMO
Introducing Frontier CMO

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Josh…

6 months, 1 week ago

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Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers
Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers

Season 1 Episode 11

This week on Modern Marketers, Tombras president Dooley Tombras joins Google's Joshua Spanier and Bethany Poole to discuss being the third generation…

1 year, 6 months ago

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McDonald's VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers
McDonald's VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers

Season 1 Episode 10

This week on Modern Marketers, McDonald's VP of Marketing Elizabeth Campbell joins Google's Joshua Spanier and Bethany Poole to talk about her 20-yea…

1 year, 7 months ago

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Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers
Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers

Season 1 Episode 9

This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University's Kellogg School of Management, joins Google'…

1 year, 8 months ago

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Walmart CMO William White on breaking through in a competitive landscape and using values as a brand guide | Modern Marketers
Walmart CMO William White on breaking through in a competitive landscape and using values as a brand guide | Modern Marketers

Season 1 Episode 8

This week on Modern Marketers, Walmart SVP and CMO William White joins Google's Joshua Spanier and Bethany Poole to talk about how he empowers his te…

1 year, 8 months ago

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