Podcast Episodes

EP 448: The Facebook Ad I Keep Coming Back To (And Still Recommend Today)

There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I love it so m…

6 months, 2 weeks ago

EP 447: Holiday Ads Home Stretch: Smart Facebook Ad Moves for December

The busiest ad weeks of the year are here and there's still time to make smart, strategic moves. In this short episode, we'll cover the key things to…

6 months, 3 weeks ago

EP 446: How I Test New Facebook Ads Without Wasting Money

Testing new Facebook ads can either teach you what works and doesn't, or burn through your budget fast. In this quick, practical episode, I'll walk y…

6 months, 4 weeks ago

EP 445: The Smart Way to Run Facebook Ads on a Small Budget

Running Facebook ads on a small budget doesn't mean it's impossible to get great results, it just means you need a smarter plan. In this short episod…

7 months ago

EP 444: Facebook Ads FAQ Episode

Today I'm doing something a little different, a quick Facebook Ads FAQ episode! I'm answering some of the most common questions I get from advertiser…

7 months, 1 week ago

EP 443: Why People Scroll Past Your Facebook Ads (and How to Stop It)

If people scroll right past your Facebook and Instagram ads, it's not just about your targeting, it's also psychology. In this short episode, I'll un…

7 months, 2 weeks ago

EP: Special Meta Earnings Episode

Meta just reported earnings, and it's great news for advertisers. Here's a quick 3-minute recap of what stood out and why it matters.

Website: https:…

7 months, 3 weeks ago

EP 442: Should You Let Facebook's AI Pick Your Audience?

Meta wants you to let its AI handle targeting for you, but should you trust it? In this episode, I'll uncover when it actually helps to let Meta pick…

7 months, 3 weeks ago

EP 441: Stop Boosting Facebook Posts: Do This Instead

Boosting Facebook and Instagram posts might feel like running ads, but it can sometimes be one of the biggest mistakes I still see some advertisers m…

8 months ago

EP 440: What I Look for First in a Failing Ad Account

When a Facebook Ad account stops working, most people throw money at it or start randomly guessing. In this episode, I'll walk you through the first …

8 months, 1 week ago