Podcast Episodes

EP 457: Super Bowl Ad Lessons for Facebook Ads on Any Budget

Learn how to apply Super Bowl ad ideas to your Facebook and Instagram ads, even without a large budget. I share some great tactics as well as my favo…

4 months, 1 week ago

EP 456: Why Your Facebook Ads Stopped Working

Many Facebook ads don't fail overnight, they fade over time. Here's why that happens and how I think about diagnosing it and fixing it.

Website: http…

4 months, 2 weeks ago

EP Special Meta Earnings Episode For Advertisers

Quick earnings recap today from Meta, most important to advertisers is daily active people, which has grown again!

Website: https://philgrahamdigital…

4 months, 3 weeks ago

EP 455: How Often Should You Refresh Facebook Ads?

How often should you really refresh your Facebook and Instagram ads? In this episode, I break down why time-based refresh rules may cause more harm t…

4 months, 3 weeks ago

EP 454: Facebook Ad Creatives in 2026: What's In, What's Out

Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook and Inst…

5 months ago

EP 453: How To Make Your Facebook Ads Budget Go Further in 2026

If your goal is to get as much value as you can from your Facebook ads budget in 2026, whether it's large or small, this episode walks you through th…

5 months, 1 week ago

EP 452: My 2026 Facebook Ads Gameplan & Strategy

Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns in 2026.…

5 months, 2 weeks ago

EP 451: 5 Reasons To Go All-In on Facebook Ads in 2026

Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for businesses that…

5 months, 3 weeks ago

EP 450: Facebook Ad FAQ & #1 Lesson Learned in 2025

Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025.

Website: https://ph…

6 months ago

EP 449: The First Thing I Fix in 90% of Ad Accounts I See

Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everything you do…

6 months, 1 week ago