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MBA1879 4 Ways to Improve Your Cost To Acquire a Customer
Let’s lower that CAC!
Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, adv…
4 years, 9 months ago
MBA1878 Must Read: The Biggest Bluff by Maria Konnikova
Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.”
This fascinating memoir about a total novice’s…
4 years, 9 months ago
MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday
In business, it’s not the idea that leads to success. It’s the execution.
That said, not all ideas are equally viable — which is why it’s important t…
4 years, 10 months ago
MBA1876 How To Address Poor Performance From a Team Member
As a business owner, you set the standards.
But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of…
4 years, 10 months ago
MBA1875 Q&A Wednesday: Who has been your biggest mentor in business?
We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own.
It’s Q&A Wednesday, and one …
4 years, 10 months ago
MBA1874 Is Your Business Website Mobile First?
Most online traffic is on mobile.
That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For ma…
4 years, 10 months ago
MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand
It’s about the person, not just the business.
After all, your business can change. You can go through endless iterations of what you sell, but the on…
4 years, 10 months ago
MBA1872 Lessons Learned After COVID Killed My Conference + Free Ride Friday
Sometimes, life kicks your business in the teeth.
We planned what we thought would be an awesome conference for entrepreneurs in Australia. Then came…
4 years, 10 months ago
MBA1871 How To Know What Really Matters in Your Business
If you don’t focus on what matters most, what matters least will take up your time.
That’s one of the first — and one of the hardest — lessons entrep…
4 years, 10 months ago
MBA1870 Q&A Wednesday: Why did you start a software company? Should I start one too?
Your “why” is everything.
If you don’t have a single, super-clear motivation for building your business, it gets very hard to stick with it. Entrepre…
4 years, 10 months ago