Podcast Episodes

MBA1951 How Much Should You Spend on Paid Marketing?

Paid ads can suck the money out of your business, quickly.

But you should still use them.

Today, we discuss how to walk the tightrope between spendin…

4 years, 2 months ago

MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market?

When you niche down, how far down should you go?

It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, …

4 years, 3 months ago

MBA1949 Will Free Content Still Work in 2022?

Is Content still King?

Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of…

4 years, 3 months ago

MBA1948 Guest Teacher – Jason Byer – How To Attract More Customers with a Strong Brand

Welcome to Branding 101.

A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than …

4 years, 3 months ago

MBA1947 When to Secure Funding for Your Business + Free Ride Friday

Rule #1: your idea alone won’t get you funding.

Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting o…

4 years, 3 months ago

MBA1946 The 5 Biggest Lessons I Learned In 2021

…and you thought 2020 was weird.

It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this pa…

4 years, 3 months ago

MBA1945 Q&A Wednesday: How do I stop myself from working 24/7

It’s a classic founder’s problem: the belief that more work is always better. 

It’s not.

It’s Q&A Wednesday, and we’ve got a listener who just can’t …

4 years, 3 months ago

MBA1944 How To Make Real Connections at Live Events

In business, connections are everything.

That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other …

4 years, 3 months ago

MBA1943 Guest Teacher – Mikil Taylor – How to Support a First-Time Manager

You need your managers. But they need you too.

That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote emp…

4 years, 3 months ago

MBA1942 What to Ask in an Interview To Find The Best Hires + Free Ride Friday

You don’t just want the right skills. You want the right people. 

In fact, the latter might be even more important than the former. But how can you t…

4 years, 3 months ago