Podcast Episodes

MBA2151 Do You Need To Sell Products at Different Price Points?

Let’s break down the “value ladder,”

Many businesses purposely create products at varying price points, in the hopes of getting people into their eco…

3 years, 5 months ago

MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency?

Should you be charging in USD, no matter where you are?

It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own busines…

3 years, 5 months ago

MBA2149 How To Create & Sell a Product in a Weekend

If that title sounds like clickbait…we get it.

But we’re not kidding around; you can put together a genuine sales offer for an entirely new product i…

3 years, 5 months ago

MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy

Don’t market without a (long-term) plan.

Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business …

3 years, 5 months ago

MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday

Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce.

Every type of business has its challenges, but selling p…

3 years, 6 months ago

MBA2146 Is Your Business Pushing You Around?

At first, your business is your baby. 

But if you’re not mindful, it can quickly turn into a monster.

Many entrepreneurs learn this the hard way, as …

3 years, 6 months ago

MBA2145 Q&A Wednesday: How do I grow my email list without paid ads?

We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses?

…more importantly, how do you get email addr…

3 years, 6 months ago

MBA2144 How To Promote Your Product Without Spamming Your Email List

eMail marketing works — but it can backfire.

Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your c…

3 years, 6 months ago

MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business

Create it. Grow it. Cash out.

That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — …

3 years, 6 months ago

MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday

Charging in installments works for infomercial products. But will it work for yours?

When you don’t collect the entire price of your product or servi…

3 years, 6 months ago