Podcast Episodes

MBA2209 How to Know if You Were Slapped By Google

Google is a fickle master.

Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means S…

3 years, 6 months ago

MBA2208 Must Read: On Writing Well by William Zinsser

There’s writing, and then there’s writing well.

Every form of communication in business requires a solid handle on the written word. From marketing …

3 years, 6 months ago

MBA2207 How To Automate Getting Testimonials & Case Studies + Free Ride Friday

For a business, social proof is everything.

There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great te…

3 years, 6 months ago

MBA2206 How Much You Should Spend on Your Professional Development

What are your skills worth?

To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless…

3 years, 6 months ago

MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference?

Conferences can be worth their weight in gold.

But how can you tell?

It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Th…

3 years, 6 months ago

MBA2204 How Your Indecision Is Wasting Your Time & Money

At any stage of entrepreneurship, indecision can kill your business.

Whether you’re just starting out, or making higher-stakes calls at an establishe…

3 years, 7 months ago

MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads

You can pay for ads. But organic traffic is (literally) priceless.

The ROI on paid marketing and advertising grows more and more questionable, especi…

3 years, 7 months ago

MBA2202 How Much Money Should You Raise For Your Startup + Free Ride Friday

So you’re ready for outside investment.

…or are you?

The decision to take on someone else’s money is a huge one. If you’re going to sacrifice some au…

3 years, 7 months ago

MBA2201 How to Revive Your Newsletter

If your email list is dead, your business may not be far behind.

As the Internet continues to bombard consumers from every angle, earning a special p…

3 years, 7 months ago

MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays?

For many businesses, the year-end holiday season is a slow period.

…but does that mean your business should slow (or stop) its marketing efforts?

It’…

3 years, 7 months ago