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Velvet Escalators: What High-End Department Stores Know About Selling to the Wealthy
Season 1 Episode 235
Walk into Bergdorf Goodman on a Tuesday afternoon and you’ll notice something strange.
It’s quiet.
Not dead. Not empty. Just… hushed.
The kind of hush y…
1 year ago
The $1,200 Blowout: What Elite Hair Stylists Teach Us About Selling to the Wealthy
Season 1 Episode 235
There’s a chair in Beverly Hills that’s booked six months in advance.
Not for surgery.
Not for legal counsel.
But for a haircut.
Just a simple trim—if yo…
1 year ago
The Curiosity Trigger: How Story Turns Skepticism Into Buy-In
Season 1 Episode 235
In Montecito, there’s a guy they call Spencer Wren.
He doesn’t advertise. Doesn’t network. Doesn’t even have a business card.
But somehow, he’s the one…
1 year ago
The Registry Effect: How duPont Sells Dreams Without Saying a Word
Season 1 Episode 231
There’s a reason the duPont Registry has been on the coffee tables of the wealthy for decades—right next to the Robb Report and a bottle of Dalmore 2…
1 year ago
The Cary Grant Standard: How to Become the Person Affluent Clients Instinctively Trust
Season 1 Episode 222
There’s a difference between being impressive… and being magnetic.
Cary Grant didn’t pitch. He didn’t posture.
He simply entered—and the room shifted.
I…
1 year ago
The Forum Illusion: What the Rich Really Buy—and How to Sell It Without Selling
Season 1 Episode 230
If you’ve walked through the Forum Shops at Caesars Palace, you already know:
This isn’t a shopping mall.
It’s a performance.
Marble statues. Faux dayli…
1 year ago
A Brief History of Bougie
Season 1 Episode 232
Let’s set the scene.
A Sunday morning. A reclaimed wood coffee table. A eucalyptus candle burning softly in the background. A linen robe. A half-read …
1 year ago
Introduction The Bougie Handbook
Season 1 Episode 232
Let’s get something straight from the beginning:
This is not a podcast about wealth.
It’s about something far more slippery and strategic.
This is a pod…
1 year ago
The Virtuoso Effect: How Curated Access Creates Automatic Trust With the Wealthy
Season 1 Episode 229
There’s a name you may not know—
But in ultra-wealthy circles, it opens doors few even know exist:
Virtuoso.
No billboards. No influencers. No splashy a…
1 year ago
Velvet Envelopes: How Direct Mail Still Wins the Wealthy
Season 1 Episode 227
In the digital age, everyone’s inbox is flooded. But the mailbox? That’s where true attention lives—especially for the affluent.
In this episode, you’…
1 year ago