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Expert Segment: How to Build a Brand that Stands Out — with Katie Mleziva
Episode 76
You have a great product — but is it a strong brand? There's a big difference, and most food founders don't realize it until they're already stuck. I…
2 months, 3 weeks ago
When Is the Right Time to Move from a Commercial Kitchen to Co-Manufacturing?
Episode 75
Most food founders ask the wrong question. They ask "Am I ready for a co-manufacturer?" when the question they should be asking is "How much time do…
2 months, 4 weeks ago
How Do You Get Your Product OFF the Shelf — Not Just Onto It?
Episode 74
You worked for months on your recipe. You got your labels designed. You landed the shelf space. And then… nothing moved. The store called. They're pu…
3 months ago
Which Product Goes First? The Strategy That Can Save (or Sink) Your Food Brand
Episode 73
#73 Some of the most important decisions in your food business journey don't happen on the shelf. They happen before you even get there — in the mome…
3 months, 1 week ago
Keep Going — The Journey Is Worth It
Episode 72
Feeling stuck, overwhelmed, or like you can't see the finish line? This episode is for you. Jacinta shares the pivotal in-flight moment that shaped h…
3 months, 2 weeks ago
Maximize Your Food Product's Potential with Multifunctional Ingredients
Episode 71
#71 Are you spending more on ingredients than you need to — or reformulating over and over because something isn't working? In this episode, Jacinta…
3 months, 3 weeks ago
Why Food Founders Are Losing Money on Shelf Life Testing (And How to Fix It)
Episode 70
If you're building a food, beverage, or CPG brand, shelf life testing is probably costing you more than it should — in money, time, and missed oppor…
4 months ago
Your Margin Will Always Go Down — Here's How to Protect It from Day One
Episode 69
#69 I'm currently working with a founder who has two SKUs running below zero margin. The product sells. It just costs more to make than they charge f…
4 months, 1 week ago
What a plant trial actually is — and why skipping it is the most expensive shortcut in food
Episode 68
Most founders think a plant trial is a formality — a box to tick before production starts. It isn't. It's the only moment where your recipe meets com…
4 months, 2 weeks ago
Who the Emerging Food Business Hub Is For (And Who It Is Not For)
Episode 67
Not every program is right for every founder — and in this episode, I'm being direct about exactly who the Emerging Food Business Hub is for, and who…
4 months, 3 weeks ago