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Your Margin Will Always Go Down — Here's How to Protect It from Day One
Description
I'm currently working with a founder who has two SKUs running below zero margin. The product sells. It just costs more to make than they charge for it. In this episode, I walk through exactly how that happens — ingredient inflation, hidden co-manufacturing costs, and how to build a pricing structure that can absorb years of pressure from day one.
TOPICS COVERED
• The real story: two SKUs below zero margin
• Why ingredient inflation isn't a one-time hit
• Hidden co-manufacturing costs most founders never see coming
• How to build a pricing structure that absorbs pressure
• What to do if you're already underwater on margin
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