Podcast Episodes
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The AI Shopping Agent War Begins
In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decision…
1 year, 1 month ago
Offsite vs onsite retail media
In this insightful episode, Kiri Masters breaks down the growing importance of offsite retail media, which extends retailers' advertising capabilitie…
1 year, 1 month ago
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
The host Kiri Masters shares her framework for how brands evolve when selling on Amazon, from initial ignorance to full integration, while drawing pa…
1 year, 1 month ago
WOAS: Waste of Ad Spend
Podean, an independent retail media and marketplaces agency, recently launched the "WOAS" Awards (Waste of Ad Spend Awards), a parody award highlight…
1 year, 1 month ago
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertis…
1 year, 1 month ago
'Vibe Marketing' comes to retail media
In this episode, Kiri Masters explores how "vibe marketing" - a concept originating in tech circles - can be applied to retail media strategies. She …
1 year, 1 month ago
Walmart puts the hard word on advertisers with 25% spend bump
In this episode, the host Kiri Masters examines Walmart's reported push for brands to increase their retail media spending by 25% year-over-year as p…
1 year, 1 month ago
Our New 2-Speed Marketplace
In this insightful episode, Kiri Masters analyzes data from Momentum Commerce that reveals a fascinating "frugal frenzy" emerging across Amazon's mar…
1 year, 1 month ago
Panel: The death of the marketing funnel
In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead …
1 year, 1 month ago
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization
This episode explores the complex landscape of retail media measurement, focusing on insights from the Path to Purchase Institute's Retail Media Guil…
1 year, 1 month ago