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Dollar General’s Austin Leonard Is Bullish On 'Last Mile' Opportunity
When you think about retail media, you probably picture shoppers scrolling through Instacart or Walmart’s app. But what about the millions of America…
7 months, 2 weeks ago
I Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real Opening
Last week, I fell into the hype of Amazon’s Big Deal Days. And as the boxes arrived on my doorstep, I couldn’t shake one uncomfortable thought: "did …
7 months, 2 weeks ago
The Fairy Godmother Of Retail Media, Cara Pratt, And Her Agenda At Circana
In today’s episode, I’m diving into one of the biggest challenges facing retail media today: measurement. Retailers may be racing to launch flashy ne…
7 months, 2 weeks ago
Retail Media's Measurement Problem Isn't Technical — It's Political
In this episode, I break down some of the key insights from my recent op-ed for WARC on the state of retail media measurement standards. While there’…
7 months, 2 weeks ago
![Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]](https://img.transistorcdn.com/6V8GWibdwFTNvFeTAmzpRiwHMobOnKKLlEt16qpqro0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZDFi/M2Q0MjhkZTc0ODVm/NmI4NDYxYzIzMDhk/ZGY0Ni5wbmc.jpg)
Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]
In this 'Snips' episode, I dive into one of the biggest debates shaking up the commerce world: is retail media eating trade marketing, or is it the o…
7 months, 3 weeks ago
AI Makes Shopping Easier, But Shoppers Still Check Receipts
When AI enters the shopping cart, does it really change how we buy or just how we think we buy? In this episode, I dig into new research from the IAB…
7 months, 3 weeks ago
![In what ways are using AI today that you weren't a year ago? [Panel]](https://img.transistorcdn.com/nVud8OIJu0gVU7B0Gv2TEbgzbfdH_wlRN0mpdtB_WwE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xY2E1/ZWM5ZmE3MzJjNDU2/NGM1MjM1ZGY3YjNh/ZjNkNi5wbmc.jpg)
In what ways are using AI today that you weren't a year ago? [Panel]
A year ago, many retail media teams were still questioning whether AI was just hype. Fast forward to today, and it’s become an indispensable part of …
7 months, 3 weeks ago
Best Buy's Ad Platform Play: 'We Got Next'
In this episode, a reproduction of my September 16 article on The Drum, I break down Best Buy’s bold move into the retail media space with its first …
7 months, 3 weeks ago
![AI Shopping Hits 75% Adoption ['Snips' from Retailgentic]](https://img.transistorcdn.com/z_9JwR4cj0T5o46RqnDE2_75EpKtljwS3DKCwdSmxu4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YzAx/ZTMwM2RiNGRkZjFj/NzVlNzRiZDVmYjMw/N2RiNy5wbmc.jpg)
AI Shopping Hits 75% Adoption ['Snips' from Retailgentic]
In this 'Snips' format, I provide commentary to highlights from a recent episode of the Retailgentech podcast, where host Scott Wingo spoke with Meli…
7 months, 4 weeks ago
The Lazy Girl's Guide to Social Commerce
Domino’s might have been ahead of its time when it launched 'Anywhere' ordering back in 2015, but today, social commerce is taking convenience to the…
7 months, 4 weeks ago