Podcast Episodes
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The Truth About AI in PR with Ben Verinder
Season 1 Episode 26
These days it seems you can’t escape AI discourse. Despite this, it’s rare for someone to cut through the noise and distil what’s really going on. Th…
1 year, 2 months ago
A Creative Campaign Masterclass with Mark Perkins
Season 1 Episode 25
What makes a campaign cut through? In this episode of PR in the Real World, we speak to one of the UK’s most respected creative strategists, Mark Per…
1 year, 3 months ago
How to Build Branding Without Burnout with Ann Rimmer
Season 1 Episode 24
In her career Ann Rimmer has reckoned with building an agency from the ground up, business mergers in the millions, and making her own way as a consu…
1 year, 3 months ago
From Crisis Comms to Care: A Story of Resilience with Dee Cowburn
Season 1 Episode 23
From the murder of Jo Cox to cases of child neglect, this episode tackles the heavy stories head on – both professional and personal. This week’s is …
1 year, 3 months ago
Strategic Bravery: Mastering B2B Marketing with Sarah Cooper
Season 1 Episode 22
Sarah is the Marketing Director at steel door manufacturer, Strongdor. Sarah takes what could be a dry, technical industry and has turned it into a p…
1 year, 3 months ago
Why You Should Go Into PR with Daniel Flynn
Season 1 Episode 21
This episode of PR in the Real World has a different kind of guest in the hotseat. It’s the man behind the curtain, Viva’s own ‘producer Dan’. From l…
1 year, 3 months ago
Creative Comms on a Shoestring with Ginette Unsworth
Season 1 Episode 20
This episode of PR in the Real World is a masterclass in stretching budgets, earning trust, navigating crises, and creating standout campaigns that d…
1 year, 4 months ago
When the Worst Happens: Lessons in Crisis Leadership with Amanda Coleman
Season 1 Episode 19
Amanda Coleman’s cut her comms teeth on the front lines. Having a dealt with crises that would make other comms professionals dizzy, she knows a thin…
1 year, 4 months ago
Comms-led Change in the NHS with Neil Greaves
Season 1 Episode 18
This week's guest, Neil Greaves currently leads the communications strategy for Lancashire and South Cumbria ICB, managing a substantial £5 billion h…
1 year, 4 months ago
I Nearly Quit PR with 2024/25 CIPR President Advita Patel
Season 1 Episode 17
Advita Patel is a big hitter in the comms world. As the founder of CommsRebel, CIPR president, a fighter for inclusivity and a northerner boot – she …
1 year, 4 months ago