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Strategy, AI and Regional Powerhouses with Sarah Waddington
Season 1 Episode 27
In this powerhouse episode of PR in the Real World, host Tony Garner welcomes Sarah Waddington - interim CEO of PRCA and co-founder of Socially Mobil…
10 months, 2 weeks ago
The Truth About AI in PR with Ben Verinder
Season 1 Episode 26
These days it seems you can’t escape AI discourse. Despite this, it’s rare for someone to cut through the noise and distil what’s really going on. Th…
10 months, 3 weeks ago
A Creative Campaign Masterclass with Mark Perkins
Season 1 Episode 25
What makes a campaign cut through? In this episode of PR in the Real World, we speak to one of the UK’s most respected creative strategists, Mark Per…
11 months ago
How to Build Branding Without Burnout with Ann Rimmer
Season 1 Episode 24
In her career Ann Rimmer has reckoned with building an agency from the ground up, business mergers in the millions, and making her own way as a consu…
11 months, 1 week ago
From Crisis Comms to Care: A Story of Resilience with Dee Cowburn
Season 1 Episode 23
From the murder of Jo Cox to cases of child neglect, this episode tackles the heavy stories head on – both professional and personal. This week’s is …
11 months, 2 weeks ago
Strategic Bravery: Mastering B2B Marketing with Sarah Cooper
Season 1 Episode 22
Sarah is the Marketing Director at steel door manufacturer, Strongdor. Sarah takes what could be a dry, technical industry and has turned it into a p…
11 months, 3 weeks ago
Why You Should Go Into PR with Daniel Flynn
Season 1 Episode 21
This episode of PR in the Real World has a different kind of guest in the hotseat. It’s the man behind the curtain, Viva’s own ‘producer Dan’. From l…
11 months, 4 weeks ago
Creative Comms on a Shoestring with Ginette Unsworth
Season 1 Episode 20
This episode of PR in the Real World is a masterclass in stretching budgets, earning trust, navigating crises, and creating standout campaigns that d…
1 year ago
When the Worst Happens: Lessons in Crisis Leadership with Amanda Coleman
Season 1 Episode 19
Amanda Coleman’s cut her comms teeth on the front lines. Having a dealt with crises that would make other comms professionals dizzy, she knows a thin…
1 year ago
Comms-led Change in the NHS with Neil Greaves
Season 1 Episode 18
This week's guest, Neil Greaves currently leads the communications strategy for Lancashire and South Cumbria ICB, managing a substantial £5 billion h…
1 year ago