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They Gave Their Own Product Away for Free, Then It Funded in a Day | Pensa
Season 5 Episode 15
What does twenty years of serious product work actually look like from the inside?
In this episode of Why Design, Marco and Mark, co-founders of Pensa…
2 months, 1 week ago
Why the Best New Design Leaders Change Nothing in Their First 90 Days | Stephan Clambaneva
Season 5 Episode 14
Are you designing for the middle of the bell curve, or for the people who need it most?
In this episode of Why Design, Stephan Clambaneva shares the b…
2 months, 3 weeks ago
The SOSV Partner Who Says the Best Persuaders Are Introverts (And Why He Backs Them First) | Bill Liao
Season 5 Episode 13
What if the science works, the market is ready, and your company still dies?
In this episode of Why Design, Bill Liao shares the belief that sits at t…
2 months, 4 weeks ago
Why Design Is Still a Polite Cost Centre With Good PR | Lisa Gralnek
Season 5 Episode 12
What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists?
In this ep…
3 months ago
How He Built a Sports Car Company Without an Engineering Team | Mark Tapscott
Season 5 Episode 11
When was the last time a car company asked you what you actually wanted in the car before they built it?
In this episode of Why Design, Mark Tapscott …
3 months, 1 week ago
Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers
Season 5 Episode 10
How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to ch…
3 months, 2 weeks ago
No Engineering Degree. No Prototype. He Signed Up for CES Anyway | Floyd Freeman
Season 5 Episode 9
What does it take to solve a problem that everyone experiences and nobody has fixed?
In this episode of Why Design, Floyd Freeman shares the belief th…
3 months, 3 weeks ago
What Building the Production Machine Teaches You About the Design | Matt Batchelor
Season 5 Episode 8
What does it actually take to get something you designed onto a supermarket shelf at scale?
In this episode of Why Design, Matt Batchelor shares the b…
4 months ago
Why Getting Into John Lewis Still Wasn't Enough | Phil Staunton
Season 5 Episode 7
What does it actually cost to build a hardware brand from inside a design agency?
In this episode of Why Design, Phil Staunton shares the belief that …
4 months, 1 week ago
Why the best hardware careers look like wrong turns from the outside | Felicity Boyce
Season 5 Episode 6
What do you do when the work you're best at starts to feel like the problem?
In this episode of Why Design, Felicity Boyce shares the belief that sits…
4 months, 2 weeks ago