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Why the Softest Fruit is the Hardest Engineering Problem, And Robotics’ Potential | Sid Shaikh
Season 5 Episode 5
What does it take to solve a problem nobody else is willing to attempt, in a country 10,000 miles away, with a 15-person team and an active fundraise…
4 months, 3 weeks ago
Why Half the Country Can't Access Clean Energy, And What’s Changing | Rob Hallifax
Season 5 Episode 4
What if the biggest gap in the clean energy transition isn't technology or politics, but simply who the products were designed for?
In this episode of…
5 months ago
Why Nobody Fixed This $12 Billion Surgical Problem, Until Now | Liz McGloughlin
Season 5 Episode 3
What does it take to redesign a surgical instrument that nobody has touched in sixty years?
In this episode of Why Design?, Liz McGloughlin shares the…
5 months, 1 week ago
Why the Worst Thing You Can Do Is Be the Designer Everyone Wants You to Be | Dan Salisbury, Automata
Season 5 Episode 2
What does it take to walk into a deep tech startup as the only industrial designer... Earn the trust of thirty engineers, and...
Build a design ident…
5 months, 2 weeks ago
Why Fertility Treatment Is Broken (And What Needs to Change) | Tess Cosad on Building Béa Fertility
Season 5 Episode 1
What if the most important fertility treatment of the last decade wasn’t invented in a clinic, but built from scratch, during a lockdown, by someone …
5 months, 3 weeks ago
From Folding Bikes to Electric Aircraft: The Design Philosophy of Mark Sanders
Season 4 Episode 10
What connects a folding bicycle, a kitchen tool, and an electric ultralight aircraft?
For Mark Sanders, the answer isn’t the category, it’s the think…
7 months ago
The Quiet Discipline Behind Long-Lasting Design Businesses with Paul Metaxatos
Season 4 Episode 9
In an industry that often celebrates rapid growth, visibility, and bold ambition, there’s a quieter reality that rarely gets attention:
The design bu…
7 months, 1 week ago
Why Design Should Take Over the World: A Conversation with Tylan Tschopp
Season 4 Episode 8
What if design wasn’t just a function… but a way of thinking about the world?
In this episode of Why Design, Tylan Tschopp shares a belief that sits a…
7 months, 2 weeks ago
How Paul Marshall Built Rapid Fluidics into a Global Microfluidics Partner Through Curiosity and Good Engineering
Season 4 Episode 7
What connects offshore engineering, inkjet printers, molecular diagnostics and a small workshop in a church in Newcastle?
For Paul Marshall, it’s all…
8 months, 2 weeks ago
Leading with Purpose: How Will Butler-Adams Scaled Brompton into a Global Icon
Season 4 Episode 6
What happens when you mix engineering instinct, a folding bike prototype built by an eccentric inventor, and a chance conversation with a stranger on…
8 months, 3 weeks ago