Podcast Episodes
Back to SearchEp.344 Why a $50 “Ugly” Video Will Outperform Your $50,000 Ad
Season 2 Episode 85
Brands keep chasing perfection—slick agencies, perfect lighting, drone shots, cinematic transitions. It feels “premium,” but in today’s world, polish…
10 months, 4 weeks ago
Ep.343 You Need an Enemy: Why “Being Nice” Kills Your Brand
Season 2 Episode 84
Brands that try to please everyone end up invisible. “Nice” feels safe, but it’s beige. It’s wallpaper. It’s forgettable. When you aim for universal …
11 months ago
Ep.342 Are You Solving Flies… or Hunting the Dragon?
Season 2 Episode 83
Most people feel productive because they’re constantly responding. Inbox pings, Slack dings, a fire pops up—you put it out. It feels useful. It feels…
11 months ago
Ep.341 In Praise of Productive Boredom
Season 2 Episode 82
When was the last time you were truly bored? Not scrolling, not refreshing, not filling the silence—just bored. We’ve trained ourselves to kill every…
11 months ago
Ep.340 The Stop-Doing List: How Subtraction Creates Breakthroughs
Season 2 Episode 81
We treat the to-do list like scripture. Add more tasks, more habits, more projects—then call the pile “productivity.” But most people aren’t producti…
11 months ago
Ep.339 The Anti-Budget: Why You Need a Chaos Fund
Season 2 Episode 80
A tight budget feels safe. You track every dollar. You optimize subscriptions. You stay “in control.” And that’s great—if your only goal is avoiding …
11 months ago
Ep.338 The Income Quality Score: Why Some Dollars Buy Freedom
Season 2 Episode 79
We’re taught to measure income by how much we make. That’s the rookie lens. What actually matters is the quality of the dollar, not the quantity. Bec…
11 months, 1 week ago
Ep.337 The One-Bet Experiment: How to Win Without Gambling Everything
Season 2 Episode 78
Most people take 50/50 risks—spend $1,000 to maybe make $1,000 back. Or worse, they take asymmetric downside risks—trade a $50,000 reputation or job …
11 months, 1 week ago
Ep.336 The One-Minute Audit That Changes Every Dollar You Spend
Season 2 Episode 77
You don’t just vote in elections—you vote every day. Every swipe of your card, every click of “Buy Now,” is a ballot cast for a business and everythi…
11 months, 1 week ago
Ep.335 How Good Intentions Create Bad Incentives
Season 2 Episode 76
Sometimes the perfect fix makes the problem worse. In British-ruled India, the government tried to reduce deadly cobras by paying citizens for every …
11 months, 1 week ago