Podcast Episodes
Back to SearchEp.344 Why a $50 “Ugly” Video Will Outperform Your $50,000 Ad
Season 2 Episode 85
Brands keep chasing perfection—slick agencies, perfect lighting, drone shots, cinematic transitions. It feels “premium,” but in today’s world, polish…
9 months, 1 week ago
Ep.343 You Need an Enemy: Why “Being Nice” Kills Your Brand
Season 2 Episode 84
Brands that try to please everyone end up invisible. “Nice” feels safe, but it’s beige. It’s wallpaper. It’s forgettable. When you aim for universal …
9 months, 1 week ago
Ep.342 Are You Solving Flies… or Hunting the Dragon?
Season 2 Episode 83
Most people feel productive because they’re constantly responding. Inbox pings, Slack dings, a fire pops up—you put it out. It feels useful. It feels…
9 months, 1 week ago
Ep.341 In Praise of Productive Boredom
Season 2 Episode 82
When was the last time you were truly bored? Not scrolling, not refreshing, not filling the silence—just bored. We’ve trained ourselves to kill every…
9 months, 1 week ago
Ep.340 The Stop-Doing List: How Subtraction Creates Breakthroughs
Season 2 Episode 81
We treat the to-do list like scripture. Add more tasks, more habits, more projects—then call the pile “productivity.” But most people aren’t producti…
9 months, 1 week ago
Ep.339 The Anti-Budget: Why You Need a Chaos Fund
Season 2 Episode 80
A tight budget feels safe. You track every dollar. You optimize subscriptions. You stay “in control.” And that’s great—if your only goal is avoiding …
9 months, 2 weeks ago
Ep.338 The Income Quality Score: Why Some Dollars Buy Freedom
Season 2 Episode 79
We’re taught to measure income by how much we make. That’s the rookie lens. What actually matters is the quality of the dollar, not the quantity. Bec…
9 months, 2 weeks ago
Ep.337 The One-Bet Experiment: How to Win Without Gambling Everything
Season 2 Episode 78
Most people take 50/50 risks—spend $1,000 to maybe make $1,000 back. Or worse, they take asymmetric downside risks—trade a $50,000 reputation or job …
9 months, 2 weeks ago
Ep.336 The One-Minute Audit That Changes Every Dollar You Spend
Season 2 Episode 77
You don’t just vote in elections—you vote every day. Every swipe of your card, every click of “Buy Now,” is a ballot cast for a business and everythi…
9 months, 2 weeks ago
Ep.335 How Good Intentions Create Bad Incentives
Season 2 Episode 76
Sometimes the perfect fix makes the problem worse. In British-ruled India, the government tried to reduce deadly cobras by paying citizens for every …
9 months, 2 weeks ago