Podcast Episodes
Back to SearchEp.313 Red Bull — The $0 Ad That Shook the Sky (3 min)
Season 2 Episode 54
In this episode, you’ll learn how Red Bull turned one jaw-dropping stunt into a marketing masterclass.
Why “don’t describe it — stage it” is the new r…8 months ago
Ep.312 Airbnb’s “Belong Anywhere” — When a Logo Becomes a Promise
Season 2 Episode 53
Two designers, rent due, three air mattresses on the floor—that’s the cute part of Airbnb’s origin story. But the real turning point came years later…
8 months ago
Ep.311 Liquid Death — When Comedy Turns Water Into a Cult
Season 2 Episode 52
At a business event a while back, the founder of Liquid Death walked on stage—tallboy can in hand, skull on the label, grinning like he knew half the…
8 months ago
Ep.310 Why Rolls-Royce Sold Uptime, Not Engines
Season 2 Episode 51
Airlines used to buy engines the hard way—massive upfront costs, unpredictable breakdowns, and “heartbreak charts” full of revenue spikes and repair …
8 months, 1 week ago
Ep.309 Inside Ferrari Modena: Scarcity Creates Pricing Power
Season 2 Episode 50
In Modena, under soft gallery light, Ferraris don’t just shine—they breathe. Every detail whispers discipline: numbered series, deliberate limits, an…
8 months, 1 week ago
Ep.308 Costco’s Profits Aren’t Where You Think
Season 2 Episode 49
Here’s the twist: Costco’s profits don’t come from what you put in your cart—they come from your membership card.
The company sells goods at razor-th…
8 months, 1 week ago
Ep.307 Nespresso’s Razor-Blade Moat: Recurring or Bust
Season 2 Episode 48
Nespresso doesn’t make its fortune on coffee machines—it makes it on pods.
That’s the razor-and-blades model: lower the upfront barrier, profit from …
8 months, 1 week ago
Ep.306 Visa: The Quiet Tollbooth on the World’s Commerce
Season 2 Episode 47
Visa doesn’t sell a product you touch—it runs the invisible rails of global commerce.
They don’t lend you money; banks do. Visa just takes a microsco…
8 months, 1 week ago
Recap: September Marketing Episodes!
Marketing RecAIp!
In this episode, Faith and Aiden are talking about our marketing-related episodes in September. So if you missed a few episodes, we'…
8 months, 2 weeks ago
Recap: September Mindset Episodes!
Mindset RecAIp!
In this episode, Faith and Aiden are covering our most important mindset episodes of September in Good Morning, Money!
If these topics …
8 months, 2 weeks ago