Podcast Episodes
Back to SearchEp.375 Lumpy Mail: The Physical Pattern Interrupt That Still Works
Season 2 Episode 116
Your dream client deletes dozens of emails a day without thinking. Ignoring digital outreach costs them nothing.
But a physical package that feels… wr…
7 months, 3 weeks ago
Ep.374 The Illiquidity Premium: Why Instant Access Is Costing You Money
Season 2 Episode 115
We’re trained to worship liquidity. Cash on hand. Instant access. No friction.
But here’s the quiet tradeoff most people never calculate: liquidity ha…
7 months, 3 weeks ago
Ep.373 The Proprietary Metric: How Experts Stop Competing on Price
Season 2 Episode 114
If you say “I help you get healthier,” you sound like everyone else.
If you say “I increase your Sleep Efficiency Score by 20 points,” you sound expe…
7 months, 3 weeks ago
Ep.372 Buying “Used” Depreciation: Let Someone Else Pay the Ego Tax
Season 2 Episode 113
There’s a quiet difference between how wealth is spent and how it’s shown.
Most people pay for newness.
Wealthy people pay for value.
The moment you bu…
7 months, 3 weeks ago
Ep.371 Mimetic Desire: You’re Not Buying the Thing. You’re Buying the Model
Season 2 Episode 112
Most purchases aren’t logical. They’re psychological.
You don’t want the watch because of the mechanics.
You don’t want the bag because of the leather…
7 months, 3 weeks ago
Recap: December Marketing Episodes!
Marketing RecAIp!
In this episode, Faith and Aiden are talking about our marketing-related episodes in December. So if you missed a few episodes, we'v…
7 months, 4 weeks ago
Recap: December Money Episodes!
Money RecAIp!
In this episode, Aiden and Faith cover our most important money-related topics of December. So if you want a refresher, here’s your chan…
7 months, 4 weeks ago
Recap: December Mindset Episodes!
Mindset RecAIp!
In this episode, Faith and Aiden are covering our most important mindset episodes of December in Good Morning, Money!
If these topics i…
7 months, 4 weeks ago
Ep.370 Remarketing Isn’t About Reach. It’s About Status
Season 2 Episode 111
Most people think marketing is about being seen by everyone.
That’s expensive. And unnecessary.
You don’t need to be famous to the market.
You only ne…
7 months, 4 weeks ago
Ep.369 January 1 Is Not Motivation. It’s Accounting
Season 2 Episode 110
Most people use January 1 to make emotional promises.
Promises they won’t keep.
Smart operators use it differently.
They close books.
The New Year is a…
7 months, 4 weeks ago