Podcast Episodes
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Pure Practical: Best Length for Blogs, Quick Keys to Blogging
Episode 49
✓ 2,450 Words is the best blog length - just based on pure data ✓ Links matter more than content length ✓ Keywords in subheadings matter ✓ Making sur…
6 years, 6 months ago
Communicating Green Sustainability in Marketing
Episode 48
✓Why is green / sustainable building taking off - where are we at in the cycle/ timeline? ✓Don't be a one trick pony - focus on more than just sustai…
6 years, 6 months ago
Why Pretty Websites Aren't Effective + 2020 Website Trends
Episode 47
✓ Make your website "prototypical so people know where stuff is" ✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespac…
6 years, 6 months ago
SEO Tips to Save You Time (For Small Business + Construction)
Episode 46
✓ Use video + then get the video transcribed/written out for you. ✓ Batch your most important Google-visibility tasks in a 3-hour clump on Saturday ✓…
6 years, 6 months ago
Free Construction Leads: How to Get Home Improvement Leads
Episode 45
✓ Tapping into your best referral sources ✓ NextDoor app is ripe with free leads - People are asking for referrals ✓ Facebook groups for your city o…
6 years, 7 months ago
Winning Secrets to a Money-Making, Effective Website
Episode 44
✓ Why "If you build it they will come" is wrong ✓ The winning formula to a $-making website ✓ 5 things for an effective website ✓ Trust Factors ✓ A s…
6 years, 7 months ago
Roofing Sales Tips (Pre-sale, Objections + Closing)
Episode 43
**Sorry for a bit of tapping on the table/mic this episode!** ✓ What is 'pre-sale' and how to give your sales people the best shot. ✓ How to get more…
6 years, 7 months ago
Social Media for Small Businesses & Contractors (11 Tips)
Episode 42
✓ Get into a rhythm of posting your projects regularly ✓ Invest in quality photography/video/drones - particularly for big projects ✓ Do behind the s…
6 years, 7 months ago
How to Get More Roofing Leads
Episode 41
✓ Pounding pavement is great, but the ideal is long-term marketing systems ✓ Thumbtack vs. HomeAdvisor vs. Houzz vs. NextDoor vs. Website vs. Faceboo…
6 years, 7 months ago
What is An Technical SEO Audit? How To + Tools + Checklist
Episode 40
✓ Technical SEO is making sure the structure, code and 'crawlability' of your site is clean and easy for search engines to understand. ✓ A couple SE…
6 years, 8 months ago