Podcast Episodes
Back to SearchWhy All Home Improvement Lead Generation Companies Suck
Episode 39
✓ Houzz is for premium things, 20% can do it … talk through that post ✓ HomeAdvisor is for new people can do fine, but they scam alot of people… alot…
6 years, 8 months ago
Continue Marketing When You Have "Too Many" Leads
Episode 38
✓ Be more selective - find projects that are profitable, enjoyable, and scalable. ✓ Being selective helps drive long-term employee satisfaction so th…
6 years, 8 months ago
Your biggest problem holds the key to your next level
Episode 37
✓ Use gratefulness as a superpower ✓ When a key employee left, it pushed us to level up our culture. ✓ Filtering & educating clients has been a painf…
6 years, 8 months ago
Be Competitive by Not Caring About Competitors
Episode 36
✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective. ✓ There's more upside to addre…
6 years, 9 months ago
Why Creating Systematic Processes is Important (+Jiro's Shokunin)
Episode 35
✔ People want to fall in love with your process ✔ Create a proven system ✔ More people will refer you because of consistency ✔ Jiro Dreams of Sushi …
6 years, 9 months ago
3 Things That Every Website Should Have in 2019
Episode 34
✓ A unrelenting focus on your ideal customer - and making them the hero ✓ A super easy to navigate mobile menu, compelling mobile layout ✓ Images tha…
6 years, 9 months ago
Making Sure That You Do Change Orders
Episode 33
✔ Learn why not doing change orders will lose you money ✔ Learn better communication will make your clients happier ✔ Get better referrals ✔ How docu…
6 years, 9 months ago
Onboarding New Customers More Smoothly & Profitably
Episode 32
✔ Why focusing on onboarding is crucial. ✔ How to filter prospects more quickly. ✔ The difference between a quick rough quote/ budget analysis and a …
6 years, 9 months ago
PPC vs. SEO (For Small Businesses and Contractors)
Episode 31
✔ SEO helps you build a long-term marketing 'flywheel' ✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rat…
6 years, 10 months ago
How to Find Good Employees + Keep Them
Episode 30
✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expect…
6 years, 10 months ago