Podcast Episodes
Back to Search10 Tips for Persuasive Copy (+Covid Opportunities)
Episode 69
✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Num…
6 years, 1 month ago
Get The Most Out of Your Construction Business Management Systems (w/ Co-Constructs Spencer Padgett)
Episode 68
✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their busines…
6 years, 1 month ago
The Tools Won't Do Marketing For You
Episode 67
✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths? ✓ Why I don’t suggest building your business ON clic…
6 years, 1 month ago
The “Lead Conversion Gap” & Changing Customer Expectations (w/ David Tal from Verse.io)
Episode 66
✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers? ✓ What is the text e…
6 years, 2 months ago
13 Keys for Better Contact forms: Get More Website Form Fills
Episode 65
✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ But…
6 years, 2 months ago
Important Leadership Lessons to Avoid Losing Your Best Employees (w/ Todd Dawalt)
Episode 64
✓ What are some of the biggest problems you’ve seen with owners trying to motivate people. ✓ How do dig up and solve problems without having a comple…
6 years, 2 months ago
Amplify Rankings with This Easy On-Page SEO Checklist
Episode 63
✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ A…
6 years, 2 months ago
Five Principles of Design - How They Effect Website Persuasion + Leads
Episode 62
✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, …
6 years, 3 months ago
How to Create Large Guides to Power Serious Rankings & Brand Awareness
Episode 61
✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or your…
6 years, 3 months ago
How to Steal Your Competitors Featured Snippets on Google
Episode 60
✓ Identify the ones they have with Semrush or Ahrefs ✓ Use the format they have - list, 40-60 word paragraph, table, ✓ Match the structure, use “ins…
6 years, 3 months ago