Podcast Episodes

Apple and Splendour in the Grass

It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn…

2 years ago

Tassie's new footy team & AI in advertising

Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advert…

2 years ago

Guinness and the unsellable "Australian" beer

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how…

2 years, 1 month ago

Bunnings and Nuclear Power

Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the gen…

2 years, 1 month ago

NRL and the Kia ute ad

Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to the NRL launch in Vegas; And how going big, VERY B…

2 years, 1 month ago

Marketing the Matildas and Timid Australia

Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Au…

2 years, 1 month ago

Taylor Swift and The Right to Disconnect

Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over th…

2 years, 2 months ago

Mad Men, Modern Men and Two-legged Goats

This is AdMission: A place where ideas are had, dissected, destroyed and worshipped. 

In episode one, the 'old world' of advertising meets the new. R…

2 years, 2 months ago

Trailer: AdMission

This podcast missed the mark. 
The premise is all wrong - backwards, even.
People want to buy things that make them smarter, stronger, safer, sexier an…

2 years, 2 months ago