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Guinness and the unsellable "Australian" beer

Guinness and the unsellable "Australian" beer

Published 2 years, 1 month ago
Description

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

 

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