Podcast Episodes
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NRL and the Kia ute ad
Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to the NRL launch in Vegas; And how going big, VERY BIG, worked for Kia.
See omnystudio.com/listener f…
Published on 1 year, 7 months ago
Marketing the Matildas and Timid Australia
Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Australia has a 'timid' image problem - and how to c…
Published on 1 year, 7 months ago
Taylor Swift and The Right to Disconnect
Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over the right to disconnect, and offer up their ideas fo…
Published on 1 year, 7 months ago
Mad Men, Modern Men and Two-legged Goats
This is AdMission: A place where ideas are had, dissected, destroyed and worshipped.
In episode one, the 'old world' of advertising meets the new. Russ admits what it was really like when the office…
Published on 1 year, 7 months ago
Trailer: AdMission
This podcast missed the mark.
The premise is all wrong - backwards, even.
People want to buy things that make them smarter, stronger, safer, sexier and rich.
Nobody wants a podcast about the people be…
Published on 1 year, 8 months ago