Podcast Episodes
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US ELECTION: Brand Trump v. Brand Harris
Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it co…
1 year, 5 months ago
The Tesco ad 'taking the marketing world by storm'
Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy a…
1 year, 5 months ago
Zendaya in the sneaker wars & inside China's micro-drama industry
Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why …
1 year, 5 months ago
The jogging President, New Balance & the problem with political ads
Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case f…
1 year, 6 months ago
People are losing faith in the power of ads
Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL a…
1 year, 6 months ago
Why Telstra was the real winner of the AFL Grand Final
Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Au…
1 year, 6 months ago
How to make the Brownlow interesting & Instagram for teens
Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why t…
1 year, 6 months ago
Why Taylor Swift is a commercial machine, not a political one
Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Sw…
1 year, 7 months ago
Kathmandu flop & the pitch for a universal basic income
Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the…
1 year, 7 months ago
Snapchat, dupes and the most powerful word in marketing
Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes.
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1 year, 7 months ago