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BONUS: Case Study Client Call w/ Dallas Travers
This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through so…
2 years, 6 months ago
The 5 Most Important Parts of a Case Study
Episode 24
It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter—every single case study desperately needs these 5 parts. Wit…
2 years, 6 months ago
Case Study Web Page Design w/ Steph O'Keefe
Episode 23
When it comes to case study web page design, I call in backup! Don’t get me wrong—I absolutely love a beautifully designed web page, but it’s not the…
2 years, 6 months ago
The 5 Different Types of Case Studies
Episode 22
It might surprise you to learn there are different types of case studies. In this Short-n-Sassy episode, I’m sharing the 5 most common types of case …
2 years, 6 months ago
How to Have a Successful Business w/ Celi Arias
Episode 21
What’s it like to work with business growth strategist, Celi Arias? That’s what I thought to myself before I asked Celi to join me for this interview…
2 years, 6 months ago
How to Clearly Communicate What You Do: An Exercise
Episode 20
If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into bl…
2 years, 7 months ago
![[Case Study] SEO + Brand Voice Copywriting w/ Justin Blackman](https://storage.buzzsprout.com/auxiqsdor3qr6g2ifa6oai3d5y9q?.jpg)
[Case Study] SEO + Brand Voice Copywriting w/ Justin Blackman
Episode 19
If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and …
2 years, 7 months ago
Red Flags of a Cold Pitch Email for SEO Services
Episode 18
Raise your hand if you’ve ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I’m from Wix/Square…
2 years, 7 months ago
Pre-Launches, Storytelling, & Case Studies w/ Brenna McGowan
Episode 17
How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years t…
2 years, 7 months ago
Tips for Better Interviews
Episode 16
Interviewing podcast guests? Planning for case study interviews? I get it! After interviewing podcast guests, summit hosts, & case study “subjects”—n…
2 years, 7 months ago