Podcast Episodes

Importance of Business Contracts w/ Yasmine Salem Hamdan

Episode 15

You know those not-so-fun situations with clients where you wish you included something in the contract? Maybe you’re newer to business & wondering w…

2 years, 7 months ago

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Quick Win: SEO Title + Meta Descriptions

Episode 14

What are SEO titles and meta descriptions? What goes in them? And how long should they be? There’s a lot to know about these 2 seemingly innocent met…

2 years, 7 months ago

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SEO Client [Case Study Interview] w/ Donna Piper

Episode 13

Ever wanted to be a fly on the wall for one of my case study interviews? Or wishing there was some way you could learn more about what it’s like to w…

2 years, 7 months ago

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How to Ask for (and Get) Optimized Client Testimonials

Episode 12

My copywriting career began with social proof. I spent lockdown gathering testimonials from my massage clients & adding them to my website. So testim…

2 years, 8 months ago

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SEO + Blogs: A Love Story

Episode 11

Ever wondered how SEO really works & why everyone says you should be blogging? The short version: you must include SEO in blogs and you must write bl…

2 years, 8 months ago

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How to Avoid These 3 Killer SEO Mistakes

Episode 10

You’ve heard me say that SEO is the equivalent of “extra credit” for business owners. But the truth is… you aren’t just born with this knowledge! You…

2 years, 8 months ago

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The Top 3 Podcast Trends for 2024 w/ Rosa Sarmento

Episode 9

What’s trending in the podcasting industry? Have listeners gotten more savvy with audio quality? What tools are waiting for you to “pick them, choose…

2 years, 8 months ago

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How to Write Case Studies—Easily!

Episode 8

“Why is writing case studies the hardest business task to ever exist?” That was the very question from Threads that inspired this episode. The questi…

2 years, 8 months ago

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Data-Driven Marketing Tips w/ Fractional CMO, Rachael Woods

Episode 7

What do 9 grids for Instagram & SEO have in common? They’re both things that a fractional CMO can help business owners with! With a variety of market…

2 years, 8 months ago

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SEO for Button Copy & CTAs

Episode 6

Do you ever find yourself wondering if SEO is important for button copy? Let me skip to the helpful part: yes. SEO plays a role in just about every s…

2 years, 8 months ago

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