Podcast Episodes

[Case Study] DFY Case Study Copywriting w/ Ashleigh Chanél

Episode 32

One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m in…

2 years, 2 months ago

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[Case Study] Amanda Walker’s SEO Packet

Episode 31

This is a case study interview I’ve been teasing for weeks. I’m so excited for you to meet my incredible client, Amanda Walker! She’s a coach, a podc…

2 years, 3 months ago

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Everything You Need to Know About the Case Study Training Program

Episode 30

You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all …

2 years, 3 months ago

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SEO For YouTube Case Study Videos w/ Jamar Diggs

Episode 29

This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTu…

2 years, 3 months ago

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Human Design Marketing & Messaging Strategies w/ Rachael Weaver

Episode 28

As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you…

2 years, 3 months ago

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Mindi Trimble's Experience in The Case Study Training Program

Episode 27

There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Re…

2 years, 3 months ago

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How to Increase Sales—and NOT Feel Salesy

Episode 26

Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to sha…

2 years, 3 months ago

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How to Choose a Case Study Subject w/ Lindsay Padilla

Episode 25

It doesn’t have to feel like such a daunting task to identify who you want to feature in a case study. In fact, Lindsay Padilla (CEO of Hello Audio) …

2 years, 3 months ago

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The 5 Most Important Parts of a Case Study

Episode 24

It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter—every single case study desperately needs these 5 parts. Wit…

2 years, 3 months ago

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BONUS: Case Study Client Call w/ Dallas Travers

This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through so…

2 years, 3 months ago

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