Podcast Episodes

6 | 🚨 Restructuring Isn’t Failure: Why Great Leaders Embrace the Hard Stuff 💼🔥 with Carrie Holtz (Alix Partners, PwC)

Episode 6

Carrie Holtz, with over two decades of experience at Alix Partners and PWC, is an expert in organizational transformation and turnarounds, particular…

2 years, 7 months ago

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5 | 🎯 Segments > Personas > ICPs: Why Most Go-To-Market Strategies Are Dead Wrong 🚫 (Deep Dive)

Episode 5

Host Neeta Bidwai discusses the importance of market segmentation as a critical tool for effective business growth and revenue optimization. Customer…

2 years, 7 months ago

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4 | 📦 Your Positioning Sucks — And That’s Why No One Pays Your Prices 💸 (Deep Dive)

Episode 4

Host Neeta Bidwai explores the critical relationship between positioning and pricing in driving revenue growth and customer value. Positioning is exp…

2 years, 7 months ago

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3 | 🔥 B2B Buyers HATE Your Sales Team 😡 Here's Why They're Ghosting You 👻 (Deep Dive)

Episode 3

Host Neeta Bidwai discusses the challenges and inefficiencies in the B2B buyer journey, particularly the disconnect between sales, marketing, and cus…

2 years, 8 months ago

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2 | 💰 Monetization Is Your Superpower: Why Most Companies Get Pricing Totally Wrong 🚫📉 (Deep Dive)

Episode 2

Host Neeta Bidwai deep dives into the critical yet often overlooked aspect of business strategy: monetization. The episode explores how effective pri…

2 years, 8 months ago

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1 | 🚫 Not All Revenue Is Good: 💸 The Customers You Shouldn’t Be Selling To (Deep Dive)

Episode 1

Host Neeta Bidwai discusses the good revenue framework, emphasizing the importance of focusing on customers who understand the value of your services…

2 years, 8 months ago

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Welcome to Good Revenue

Welcome to the Good Revenue podcast, hosted by Neeta Bidwai. Cut through the noise with sharp, data-driven analysis on AI, tech, tariffs, M&A, the ec…

2 years, 9 months ago

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Welcome to Good Revenue

Welcome to the Good Revenue podcast, hosted by Neeta Bidwai. Cut through the noise with sharp, data-driven analysis on AI, tech, tariffs, M&A, the ec…

2 years, 9 months ago

View Episode