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Why Skyrocketing Impressions Are Killing Your Clicks (The AI Overview Effect)

Season 1 Episode 667

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.

Thi…

1 year, 3 months ago

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The SEO Trick That Skyrocketed My Page from #50 to #1!

Season 1 Episode 666

E666: If you have a page that isn't ranking at all, which you think should be ranking #1, try this.

I just tried it, and my page went from not rankin…

1 year, 3 months ago

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How to Build Backlinks for a New Website (2025 Edition)

Season 1 Episode 665

E665: How to build backlinks to a new website - the method for 2025.

This is an overview of why backlinks for new websites are so important then:
- T…

1 year, 3 months ago

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This Simple Reddit Marketing Trick Landed 5 Clients in 2 Months

Season 1 Episode 664

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars -…

1 year, 3 months ago

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AI Overviews Reduce CTR by 34.5%: The End of Blog SEO?

Season 1 Episode 663

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google's claims, DECREASES click-through rate by 34.5%.

And AI O…

1 year, 3 months ago

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SEO for Big Clients: How to Sell to Schools, Governments, and Companies

Season 1 Episode 662

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers an…

1 year, 3 months ago

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The Page Speed Myth: What Really Matters for SEO

Season 1 Episode 661

E661: The legendary Brian Dean did a test.

If he took a page ranking on Google, increased only its page speed, would it rank better?

He took a page w…

1 year, 3 months ago

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Using AI to Create Content That Outranks Forbes

Season 1 Episode 660

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes…

1 year, 3 months ago

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Do Nothing, Get 384,000 Backlinks (And Why You Need a 5-Minute Creativity Habit)

Season 1 Episode 659

E659: Creativity in marketing.

Insane examples of it getting:
- Money
- Press
- Hundreds of thousands of SEO backlinks

And a 5-minute exercise you sh…

1 year, 3 months ago

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Help a Reporter Out Is Back: This Is the Guy Who Revived It - Brett Farmiloe

Season 1 Episode 658

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We're joined by Brett Farmiloe, who just acquired HARO, to ex…

1 year, 3 months ago

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