Podcast Episodes
Back to SearchThe Surprising SEO Tests That Grew Traffic (Even After Google's Updates)
Season 1 Episode 751
E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.
We go deep into surprising SEO experiments that challenge conventiona…
1 year, 3 months ago
Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty
Season 1 Episode 750
E750: Are your SEO pages putting your site at risk?
I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmati…
1 year, 3 months ago
What the New York Post Gets Right About SEO (And What It Doesn't)
Season 1 Episode 749
E749: What is the New York Post doing right with SEO - and where are they falling short?
I break down the SEO fundamentals behind one of the internet…
1 year, 3 months ago
Google's June Update Isn't Over?! Volatility, Traffic Loss, and SEO Survival Tips
Season 1 Episode 748
E748: Google's June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, t…
1 year, 3 months ago
SEO for Authors: How to Sell Your Book with Search Engine Optimization
Season 1 Episode 747
E747: This is your step-by-step guide to SEO for authors.
Most authors ignore search engine optimization - or assume it won't work for their topic or…
1 year, 3 months ago
FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO Experiments That Worked
Season 1 Episode 476
E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some…
1 year, 3 months ago
Should You Use Your Keyword in Every Heading? Blog SEO Myths Debunked
Season 1 Episode 745
E745: I tackle a question straight from Reddit: "Is it okay to use your main keyword in every headline of a blog post?"
Sounds simple, but the real a…
1 year, 3 months ago
My Unbreakable SEO Work Routine (7+ Hours of Focused Work a Day)
Season 1 Episode 744
744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything fro…
1 year, 3 months ago
The Dark Side of SEO: How DMCA Abuse Is Wrecking Google Rankings
Season 1 Episode 743
E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and ze…
1 year, 3 months ago
Are Content Sites Making a Comeback in 2025?
Season 1 Episode 742
E742: Are content sites finally rising from the ashes?
I break down the chatter in the SEO world about a surprising comeback for content-driven websi…
1 year, 3 months ago